Перейти до головного вмісту

KMADistEdu

Українська ‎(uk)‎
Українська ‎(uk)‎ English ‎(en)‎
  • Список курсів

Додаткові ресурси

  • Центр електронної освіти
  • Офіційний сайт НаУКМА
  • Інструкції ЦЕО
Потрібна допомога?
Підтримка
Вхід
  1. На головну
  2. Курси
  3. Школа охорони здоров'я
  4. Master Program "Management in Health Care"

Master Program "Management in Health Care"

Legal Regulation in Health Care

Master Program "Management in Health Care"
Переглянути

Human Rights and Biomedicine

Master Program "Management in Health Care"
Переглянути

Healthcare marketing

Course author:

Dr. Prof. Iryna Kovshova

The “Healthcare Marketing” course will expose you to marketing concepts in strategy, tactics and execution. The goal is to identify, create, deliver and communicate value for customers. The term “customers” refers to any potential or actual healthcare service user (prospects or patients), their engaged significant others (family/friends) or collaborative customers (physicians, employees, payers or local agencies). By the end of the course, you will be able to evaluate marketing opportunities and challenges, identify customer needs, assess competitors, develop a differentiated value proposition for a target customer group and recommend marketing tactics to achieve target results.

Upon completion of this course, you will be able to:

  • Gain solid understanding of key marketing concepts and skills
  • Perform situation analysis to assess market opportunities
  • Gather, analyze, and draw conclusions from market and environmental data
  • Develop marketing strategies (Segmentation, targeting, and positioning) to achieve company's objectives.
  • Use the 4 P's frame (Product, Price, Place and Promotion) which help to define the marketing elements required for a successful product offering.
  • Build an effective marketing plan to promote a healthcare company's product and/or service.
  • Make strategic recommendations and persuasively communicate your recommendations and rationale.
Бурбело НаталіяКовшова Ірина
Master Program "Management in Health Care"
Переглянути

Introduction to master program

The purpose of the course "Introduction to the master's program" to acquaint master students with the peculiarities of studying at the National University of Kyiv-Mohyla Academy in accordance with modern requirements of higher education.

Скрипнікова Олена Сергіївна
Master Program "Management in Health Care"
Переглянути

Health Economics

Master Program "Management in Health Care"
Переглянути

Introduction to Public Health

The purpose of the course is to familiarize the basic concepts of public health and develop skills in identifying, analysing, and researching relevant issues in public health.

Володимир Іванович КурпітаСкрипнікова Олена Сергіївна
Master Program "Management in Health Care"
Переглянути

Health Policy Analysis

Master Program "Management in Health Care"
Переглянути

Master thesis preparation seminar

Aim of a course is to help students to start working on research which will be conducted within the master thesis during the 2nd year of study. An outcome of the course is the defended research proposal of a master thesis.

Master Program "Management in Health Care"
Переглянути

Biostatistics

Вернигор ЮліяСальнікова Анна
Master Program "Management in Health Care"
Переглянути

Internship

Скрипнікова Олена Сергіївна
Master Program "Management in Health Care"
Переглянути

Master thesis

Мажная АльонаСемигіна ТетянаЮрочко Тетяна
Teachers
  • Мажная АльонаМажная Альона
  • Семигіна ТетянаСемигіна Тетяна
  • Юрочко ТетянаЮрочко Тетяна
Master Program "Management in Health Care"
Переглянути

Epidemiology

This course belongs to the public health block of courses. The aim of the course is to put future public health professionals in touch with “western epidemiology” -- a study of distribution, trends, and preventive/risk factors for diseases and other health-related states, and ways to control them. The main emphasis of the course is on acquiring a methodology for studying all abovementioned things, in order to be able properly and independently search for, critically read and use the base of evidence in public health.
We expect that after completing a course, students will reach three learning outcomes: (1) intellectual - understand basic terms and concepts of epidemiology; (2) cognitive - critically assess study results in the area of public health; and (3) emotional - be guided in decision-making as public health professionals by available evidence.

Вернигор ЮліяСальнікова Анна
Master Program "Management in Health Care"
Переглянути

Health care systems

Володимир Іванович Курпіта
Master Program "Management in Health Care"
Переглянути

Human resources management

Жильцова Олена
Master Program "Management in Health Care"
Переглянути

KMADistEdu

KMADistEdu

  • На головну

Додаткові ресурси


Центр електронної освіти

Офіційний сайт НаУКМА

  • Національний університет «Києво-Могилянська академія»
KMADistEduВсі права на розміщені на платформі DistEdu матеріали захищені. У разі цитування, копіювання або іншого використання розміщених на платформі DistEdu матеріалів, посилання на цей сайт обов'язкове. Повне або часткове відтворення чи тиражування будь-яким способом цих матеріалів без дозволу НаУКМА заборонено.
Отримайте мобільний додаток